城市多样性增加了流动人口的居留意愿吗?--基于“大众点评网”的大数据分析

Does Urban Diversity Increase Migrants’Settlement Intention?--Evidence from Dianping.com

流动人口的市民化是推进新型城镇化的着力点,研究其居留意愿的影响机制具有重要意义,也受到学术界广泛关注。本文在已有研究基础上,以城市多样性作为城市特征的切入点,构建包含个体家庭特征和流动地城市多样性特征的模型框架。使用2015年中国流动人口监测调查数据和大众点评网站数据,通过Logit模型,分析全国地级以上城市中流动人口的居留意愿影响机制。研究发现:在控制其他因素的条件下,城市餐饮业人均消费的价格分散度(峰度系数)越高,流动人口在此地长期定居的意愿越弱;城市餐饮业品类多样性越高,则流动人口在此地长期定居的意愿越强。在不同类别群体中,受高等教育和从事经商两类流动人口对城市多样性特征更为敏感。因此,建议在城市层面政策制定、规划编制上要关注和保护城市多样性,推进城市包容性发展,通过丰富社区生活圈尺度的多样性来提升流动人口居留意愿。

While the citizenization of migrants is one of the most important goals of the new urbanization,the issue of migrants’settlement intention has received extensive attention from scholars and policy makers.Based on existing research,the paper mainly focus on urban diversity as urban characteristic,as well as individual and household characters.With the data of prefecture-level and above cities in China coming from China Floating Population Survey 2015 and Dianping.com,this paper explores the influence of urban diversity on migrants’settlement intention with Logit model.The results show negative correlation between price dispersion and the migrants’settlement intention,and positive correlation between category diversity and the settlement intention.Among different groups,the migrants with higher education or doing business are more sensitive to the urban diversity.Based on the above findings,the paper reminds policy makers and urban planners of the urban diversity’s contribution to inclusive development,and suggests to conserve urban diversity to enhance the settlement intention of migrants.