摘要
分析野生动物在线观察体验的影响因素。选取熊猫直播频道和《未至之境》纪录片作为典型案例,提取用户的评论和弹幕,利用内容挖掘软件ROST Content Mining 6进行文本分析,获取高频特征词和语义网络图。野生动物在线观察体验的影响因素包括观察平台(类型、交互方式)、观察对象(外在形态、行为习性、情感意象)以及观察者(动机、行为偏好、获得的愉悦)为优化升级相关野生动物在线观察平台提供策略参考。
To analyze the influencing factors of the online observation experience of wild animals.Select the iPanda channel and the documentary"Unreached Land"as typical cases,extract user comments and barrage,use content mining software ROST Content Mining 6 for text analysis,and obtain high-frequency feature words and semantic network maps.The influencing factors of wildlife online observation experience include observation platform(type,interaction method),observation object(external form,behavior habits,emotional image),and observer(motivation,behavior preference,pleasure obtained)Provide strategic reference for optimizing and upgrading related wildlife online observation platforms.
出处
《设计》
2020年第23期23-25,共3页
Design
关键词
野生动物
文本分析
熊猫频道
自然纪录片
在线观察
用户体验
Wild animals text analysis
Panda channel
Nature documentary
Online observation
User experience
