从《上新了·故宫》品析文化创意产品设计的新趋势

AN ANALYSIS OF THE NEW TREND OF CULTURAL CREATIVE PRODUCT DESIGN OF THE"THERE IS SOMETHING NEW IN THE PALACE MUSEUM"

《上新了·故宫》节目推出两季度之后,不仅将“文创”与“故宫”相结合的制作模式展现在了观众面前还带动了故宫的经济价值,引来万人空巷,文章对比和分析了两季度节目中的文化创意产品,从设计方法、设计元素等方面进行故宫文创设计的解析,同时探寻文创产品承接现代流行的新趋势,结合了数字化、高科技、绿色环保等多种设计理念,希望能够行之有效地对我国博物馆文创事业发展带来一定帮助。

After the launch of two seasons of"There Is Something New in the Palace Museum"program,it not only showed the production mode combining"Cultural Creativity"and"Palace Museum"to the audiences,but also drove the economic value of the Palace Museum and had an extremely high audience rating.The paper compares and analyzes the cultural creativity products in the two seasons,analyzes the cultural creativity design of Palace Museum from the aspects of design methods and elements while exploring the new trend of undertaking modern fashion with cultural creativity products,and with the combination of various design concepts such as digital,high-tech,green and environmental protection,it hopes to be effective in providing some help for the development of cultural creativity undertakings of museums in China.