木兰文化生态景区文创产品鲜活性对策研究

THE COUNTERMEASURES OF FRESH ACTIVITY OF MULAN SCENIC AREA CULTURAL AND CREATIVE PRODUCT

提升以“忠孝勇节”为特色的黄陂木兰文化生态景区的文创产品质量,传承木兰文化。本文以木兰景区文创产品为研究对象,运用实地考察、网络调研等方式探究其景区文创产品的发展现状,并结合具体的案例对当前开发与设计之中存在的不足进行探讨。最终提炼出使木兰景区文创产品更具鲜活性的解决思路。为相关景区文创产品研究提供参考。

In order to improve the quality of Huangpi MuLan cultural creative products,and inherit the traditional culture,this article analyzes the cultural creative product design of the Mulan Cultural Ecological Scenic Area which with the theme of"loyalty,filial piety,bravery,and temperance".Taking the cultural and creative products of Mulan Scenic Area as the research object,using field surveys and network surveys to explore the development status of cultural and creative products in this area,combined with specific cases,the current deficiencies in development and design are discussed.Finally,the solution to make the cultural and creative products in Mulan Scenic Area be fresh and active.Provide references for the research of cultural and creative products in relevant scenic spots.