融合用户画像的政府信息资源个性化服务模式研究

Research on the Personalized Service Model of Government Information Resources Based on User Profile

大数据环境下用户画像作为用户服务设计及需求分析工具,能够全面、细致地把握用户兴趣和需求,为用户提供个性、优质的政府信息资源服务。根据用户数据特点,深入分析数据源,从数据收集、标签建模和画像勾勒3个方面构建政府信息资源个性化服务用户个体及群体画像,并提出在用户画像构建过程中要重点关注用户情境标签、及时更新用户标签模型以及保护用户数据隐私。

As a user analysis and service design tool in the big data environment,user profile can comprehensively and meticulously grasp users’interests and needs,and provide users with accurate and high-quality personalized service of government information resources.Based on the characteristics of user data,in-depth analysis of the data source,this paper constructs the government information resources and personalized service user individual and group portrait,and puts forward to focus on the user situation tag,timely update user model and protect user data privacy in the process of building a user’s profile.