摘要
近年来,随着互联网的发展,线下试衣、线上购买的模式已经成为潮流。相比于单一的网上购物,线下试衣、线上采购的新型020运营模式虚拟试衣系统应用而生,用户在线下通过扫描身体的轮廓,即可在线上浏览并试穿自己心仪的衣物,实现线上线下一条龙服务,同时企业也可通过分析线下采集的用户数据,精确采取应对措施,做到准确把握顾客需求,设计新产品,减少成品浪费。
In recent years,with the development of the Internet,the mode of offline fitting and online purchase have become a trend,compared with a single online shopping,the new 020 operation mode virtual fitting system for offline fitting and online purchasing will come into being.Users can scan the contours of their bodies offline,and then they can browse and try on their favorite clothes online to achieve one-stop online and offline services,at the same time,enterprises can make precise countermeasures,design new products and reduce waste of finished products by analyzing user data collected offline to grasp customer needs.
作者
高燕飞
全快
GAO Yan-fei;QUAN Kuai(Hunan Institute of Applied Technology,Changde Hunan 415000)
出处
《数字技术与应用》
2020年第11期202-204,共3页
Digital Technology & Application
基金
2018年度湖南省大学生研究性学习和创新性实验计划项目:基于虚拟现实环境的O2O虚拟试衣系统的设计与应用,编号:1277(湘教通〔2018〕255号)。
关键词
大数据
虚拟现实技术
新零售
big data
virtual reality technology
new retail