宝应湖大闸蟹品牌提升面临的困境及应对策略分析

Analysis of the Dilemma Faced by Baoying Lake Hairy Crab Brand Promotion and Countermeasures

论文以宝应湖大闸蟹品牌提升为研究着力点,同时结合宝应湖大闸蟹品牌建设过程中出现的困境与难点,对宝应湖大闸蟹品牌提升路径展开分析,希望能为宝应湖大闸蟹品牌提升提供参考性建议。

This paper takes the brand promotion of Baoying Lake hairy crab as the research focus,and at the same time,combined with the dilemma and difficulties in the process of brand construction of Baoying Lake hairy crab,analyzes the brand promotion path of Baoying Lake hairy crab,hoping to provide reference suggestions for brand promotion of Baoying Lake hairy crab.