旅游体验视角下的工业遗产旅游开发初探——以西安“大华1935”为例

Study on Development of Industrial Heritage Tourism from the Perspective of Tourism Experience——A Case of Xi’an“Dahua 1935”

工业遗产因其科学、文化、经济、艺术等价值突出而受到人们的广泛关注,随着大众休闲时代的来临,探索适于工业遗产的旅游开发方式成为社会各界讨论的热点问题。旅游的核心在于“体验”,旅游体验视角强调以综合性、超功利性为主的旅游开发方式,为工业遗产旅游开发指引了方向。本文以西安“大华1935”工业遗产为研究对象,通过该遗产的开发现状分析及游客满意度调查,梳理当前开发模式下的弊端,进而基于旅游体验视角,结合工业遗产旅游开发的特点提出体验式旅游开发策略,以期增强游客对工业遗产的认知与体验感,实现工业遗产旅游的可持续发展。

Industrial heritage has attracted widespread attention because of its outstanding scientific,cultural,economic,and artistic values.With the advent of the era of mass leisure,exploring a tourism development method suitable for industrial heritage has become a hot issue discussed by the people in all walks of life.The core of tourism lies in“experience”.The perspective of tourism experience emphasizes the comprehensive and super-utilitarian tourism development method,which guides the development of industrial heritage tourism.This paper takes Xi’an“Dahua 1935”industrial heritage as the research object,combs the shortcomings of the current development model through the analysis on the current development status and the tourist satisfaction survey,and then proposes the experience industrial heritage tourism development strategy based on the characteristics of industrial heritage tourism development from the perspective of tourism experience,with a view to enhance the tourists’cognition and experience of industrial heritage and realize the sustainable development of industrial heritage tourism.