网络营销人才培养与1+X证书制度的融合探索

Research on the Integration of Netword Marketing Talent Training and 1+X Certificate System

1+X证书制度是《国家职业教育改革实施方案》中的重要实施环节与效能体现。它的规划定位同之前所采用的职业教育培养方案有很大不同,因其建设和实施目的不再仅限于职业教育阶段学生获得技能等级证书的数量要求,而是针对目前互联网产业高速发展的背景下如何实现复合型精英人才的锻造培育,这也对高职院校网络营销技术人才的培养模式带来了新的机遇与挑战。本文通过将高职院校网络营销专业的具体实践环节与日常教学设计等结合,尝试探讨网络营销专业在基于1+X证书制度下具有的体系优势与产教融合下的实施要素等。

The 1+X certificate system is an important part of the Implementation plan of The National Vocational Education Reform and its effectiveness.Before its planned location with vocational education training scheme adopted by the very different,because of its construction and implementation purpose is no longer limited to vocational education stage certificate number of the student to obtain skill level requirements,but in view of the present Internet industry rapid development under the background of how to realize the forged elite talents cultivation,this also for network marketing and technical personnel training mode in higher vocational colleges has brought new opportunities and challenges.By combining the specific practice links of network marketing major in higher vocational colleges with daily teaching design,this paper attempts to discuss the system advantages of network marketing major under the 1+X certificate system and the implementation factors under the integration of production and education.