徽商精神对中小型电商企业发展的启示

Enlightenment of Huizhou Merchants Spirit on the Development of Small and Medium-sized E-commerce Enterprises

在电商经济快速发展及竞争更加激烈的今天,中小型电商企业要更准确地把握机遇、制定策略、提高竞争力,可以在徽商精神的指导下构建企业文化、实现可持续发展。基于对徽商精神的解读,重点分析中小型电商企业尤其是在线店铺在发展过程中包括创新创业、诚信经营、提升业务水平及履行社会责任等四个方面的有效举措,为相关企业经营提出建议。

With the rapid development of e-commerce economy and increasingly intense competition in today’s China,small and medium-sized e-commerce enterprises should grasp the opportunities more accurately,formulate strategies and improve their competitiveness,so that they can build corporate culture and realize sustainable development,with the guidance of Huizhou merchants spirit.Based on the interpretation of Huizhou merchants spirit,this paper analyzes the effective measures taken by small and medium-sized e-commerce enterprises in their development,especially by online stores,from four aspects including innovation and entrepreneurship,credit management,business level enhancement and social responsibility fulfillment,and then puts forward some suggestions for the related enterprises.