公共图书馆活动对到馆率影响的实证研究——基于韩国公共图书馆数据的分析

An Empirical Study on the Influence of Public Library Activities on Arrival Rate:Based on the Evidence from South Korea

到馆率是衡量公共图书馆社会效益的重要指标,各国的图书馆都通过开展活动来提高到馆率。图书馆活动是否能够提高到馆率,具体是哪类活动提高了到馆率,这两个问题需要实证研究来回答。韩国公共图书馆近十年的到馆率居世界前列,高于美国和中国。本文利用韩国公共图书馆连续时间、全国范围的数据,基于面板数据模型,开展公共图书馆活动和到馆率之间关系的实证研究。通过统计推断得到两点稳健结论:其一,在互联网时代,举办图书馆活动是公共图书馆到馆率提高的主因;其二,图书馆活动中的文化项目和阅读项目是到馆率提高的具体原因,其中文化项目的促进作用更突出。图3。表6。参考文献36。

The arrival rate is a significant index to measure the social benefits of public libraries.In practice,carrying out library events is a common way to enhance attractiveness.Does the arrival rate actually rise because of the library events?If so,what type of events increases the arrival rate?These questions should be answered by empirical research.In the last decade,the public library arrival rate in South Korea has been in the forefront of the world and outranks both the United States and China.The objective evidence for the rise of the arrival rate can be found through the empirical research and the empirical rules about the library events and the arrival rate may also be summarized for the library science theory.Therefore,this paper uses continuous time,nationwide library data from South Korea to conduct an empirical research on public library events and library arrival rate based on the panel data model.As the explanatory variables of the regression model,the empirical research measures the demand equilibrium of public libraries by the arrival rate.The main explanatory variables focused on three types of library events,including user guidance program,cultural program and reading program.Other explanatory variables include economic level,education level,average age,industrial structure,urbanization rate,number of libraries,budget,number of librarians,book collections and non-book collections.Two statistical laws can be deduced through the statistical inference of static and dynamic panel data model.First,the cultural programs and the reading programs affect the arrival rate positively.Second,the positive effect of cultural programs and reading programs is greater than other factors.Therefore,two conclusions can be drawn from the empirical research.First,in the Internet era,hosting public library events is the main reason for the rise of arrival rate.Second,among the library events,cultural programs and reading programs are specific reasons for the rise of the arrival rate,and the effect of cultural programs is more prominent.The practical implication of conclusion lies in pointing out the possible path to increase the arrival rate for public libraries.Since the practical experience of South Korea is independent of social and economic conditions,the public library arrival rate in less developed areas could also be promoted through library events.The main originality of this study lies in the perspective and method.Specifically,this study explains the arrival rate of public libraries from the perspective of library events,and conducts an empirical research based on the combination of static and dynamic panel data model,which ensures the novelty of the perspective and the robustness of the conclusions.However,due to the limitation of datasets,the conclusions of this paper on public library events and arrival rate are still slightly insufficient in extrapolation and generality.More practical laws may be found if the panel data at the library level in China is available.3 figs.6 tabs.36 refs.