媒介使用对公众雾霾认知的影响研究——基于成都市的调查分析

Research on the Influence of Media Use on Public Perception of Haze——Based on the Investigation and Analysis of Chengdu

针对公众雾霾认知偏低这一亟待解决的重要问题,本文构建了公众的媒介使用对雾霾认知影响的分析模型,并就此对成都居民进行了抽样调查。结果显示,媒介使用的三项指标———媒介接触、媒介信任和媒介素养都对雾霾认知具有显著的影响;其中,又以媒介素养的影响力最大。研究表明,要提升公众的雾霾认知,需要提高公众与雾霾信息的接触密度,规范网络信息发布制度,促进媒介公信力的整体提升,并针对不同群体持续、深入地开展差异化的媒介素养教育。

Aiming at the important issue of low public cognition of haze that needs to be solved urgently,the authors construct an analysis model of the impact of public media use on the cognition of haze,for which they conduct a sample survey among the Chengdu residents.They find that the three indicators of media use—media contact,media trust,and media literacy all have a significant impact on the haze perception,and that among the three indicators of media use,media literacy has the greatest influence.The research shows that to improve the public's cognition of haze,we need to improve the density of the public's contact with haze information,standardize the network information release system,promote the overall improvement of media credibility.In addition,we need to carry out differentiated media literacy education continuously and deeply for different groups.