传播学视域下中医故事的英译及对外传播策略

English Translation of Traditional Chinese Medicine Stories and Cross-cultural Communication Strategies from the Perspective of Communication

中医故事是具有中医文化特色的文本,因其叙事性和人文性天生具有文化传播的优势。在中国文化走出去的时代背景下,翻译和传播中医故事具有重要的意义。传播学视角中,翻译过程是作者、源语文本、译者、译语文本和目的语受众因为信息的传播而构成的一个动态系统,因此中医故事英译和传播必须充分考虑文化立场、内容选择、翻译方法和技巧、受众、传播媒介等问题。

Traditional Chinese medicine stories are texts with cultural characteristics of traditional Chinese medicine,which have inherent advantages in cultural communication due to their narrative and humanistic nature.In the context of Chinese culture going global,the translation and communication of TCM stories is of great significance.From the perspective of Communication,the translation process is a dynamic system composed of the author,source text,translator,and target text and target audience because of the communication of information.Therefore,cultural stance and content selection,translation methods and techniques,audience,communication media and other issues must be fully considered in the English translation and dissemination of TCM stories.