网络红段子的本质特征及其对宣传思想工作的启示

Exploring the Essential Characters of Online Red Jokes and ItsEnlightenment for Ideological Propaganda Work

在网络段子广泛散播的当今时代,网络红段子日益受到主流社会的肯定和倡导,但大部分网络红段子的社会影响非常有限。民众津津乐道的是那些真正的、狭义的网络红段子,它们应当具有“红”的颜色、简短的篇幅和要素充足的形式、贴近现实的内容以及风趣幽默的风格等本质特征。新时代的宣传思想工作有必要适度利用网络红段子的理想特质,以喜闻乐见的形式,进一步推动中国特色社会主义精神文明建设。

In recent years,with the wide spreading of online jokes,online red jokes are gradually approved and proposed by the mainstream society.However,most of online red jokes have little social influence.What people like to talk are just the real online jokes in narrow sense,which should be characterized by Red color,short of length,enough elements,realistic contents,humorous styles and so on.In new epoch,it's necessary,for ideological propaganda work,to properly make use of the ideal characters of online red jokes,with forms that people like,to further develop the spiritual civilization of socialism with Chinese characteristics.