信息框架构建——新时代高校网络思想政治教育传播力提升策略研究

Building Information Framework:Research on Strategies to Improve Communication Power of Network Ideological and Political Education in Colleges and Universities in the New Era

随时代发展和人们常用接收信息媒介变化,人们的思维方式也在悄然改变。其中高校大学生受网络影响,碎片化思维特点愈发明显。当下高校思想政治教育的素材,既要走在网络信息的前沿,具有刺激性、可读性和吸引力,又要在逻辑上、在构思上、在编排上值得受众反复推敲。通过高校学生记者团采集与学生贴近的素材,再通过高校思想政治工作者将素材的内涵意义进行提升,用学生的思维和语句进行框架构建,从最小最普通最平常的事情出发,起点"由下而上"进行突破,而非"由上而下"地进行"通报",才能说好高校网络思想政治教育"接地气"的"好故事"。

With the development of the times and the change of information media,people’s way of thinking is changing quietly.College students are affected by the network,and the characteristics of fragmented thinking are more and more obvious.At present,the material of ideological and political education in colleges and universities should not only be at the forefront of network information,stimulating,readable and attractive,but also be logically,conceptually and choreographically worthy of repeated consideration by the audience.Through the collection of materials close to the students by college students’press corps,and then through the ideological and political workers in colleges and universities to enhance the connotation and significance of the materials,students’thinking and sentences are used to build the framework,starting from the smallest and most common things,starting from the"bottom-up"to make a breakthrough,rather than from"top-down"to"inform",so as to better conduct network ideological and political education in colleges and universities.