新形势下省级广播电视广告监管的可行性技术分析

Technical Feasibility analysis of Provincial Radio and Television Advertising Supervision Under New Situation

省级广播电视频道多、广告播出量大,各种广告播出形态层出不穷,违规广告屡禁不绝,如何在有限人力和现有技术条件下对违规广告进行全面有效地监管,历来是省级广播电视监管部门需要迫切解决的问题。随着人工智能等计算机技术在广电行业的不断应用,总结当前省级广播电视广告监管的主要现状,针对新形势下广播电视广告监管面临的主要问题,提出具体可行的技术思路。

There are many provincial-level radio and television channels and they broadcast a large amount of advertisement.A variety of advertising forms are emerging in an endless stream and illegal advertisement is widespread despite repeated prohibitions.So how to conduct comprehensive and effective supervision of illegal advertisement under limited manpower and existing technical conditions has always been a problem that provinciallevel radio and television regulatory authorities need to solve urgently.With continuous application of artificial intelligence and other computer technologies in radio and television industry,this paper summarizes current situation of provincial-level radio and television advertising supervision,and puts forward specific and feasible technical ideas for main problems faced by radio and television advertising supervision under new situation.