高职院校商科专业校企合作发展路径的思考——以广东工贸职业技术学院市场营销专业为例

Reflections on the Development Path of School-enterprise Cooperation in Business Majors of Higher Vocational Colleges:Taking the Marketing Major of Guangdong Polytechnic of Industry and Commerce as an Example

每所高职院校、同一所高职院校的不同专业,由于办学条件和学生专业特点不同,决定不同学校、不同专业的校企合作模式也会存在差异,所以,寻找一条适合本学校自身办学条件、适合本专业学生特点的校企合作道路是每一所高职院校每个专业发展的重要工作之一。文章旨在通过介绍广东省级示范专业——广东工贸职业技术学院市场营销专业十几年的校企合作发展路径,总结其经验与教训,为高职院校商科专业校企合作提供些许参考。

Each higher vocational college and each major even in the same college have different school-enterprise cooperation models due to different school running conditions and students'professional characteristics.Therefore,it is important for each higher vocational college and each major to find a school-enterprise cooperation path suitable for its own according to the school running conditions and the students'characteristics,which is one of the important tasks for the development of every higher vocational college and every major.The purpose of this paper is to introduce the development path of school-enterprise cooperation of Guangdong provincial demonstration major—Marketing Major of Guangdong Polytechnic of Industry and Commerce,summarize its experience and lessons,and provide some reference for the school-enterprise cooperation of business majors in higher vocational colleges.