不同群体对广州新老中轴线地标建筑的感知差异及缘由

Perception of Different Groups from Guangzhou New and Old Axis Landmark Buildings

地标建筑对城市文化的传承与发展有重要的意义。本文以广州新老中轴线地标建筑为例,采用实地调研、问卷调查和深度访谈等方法,探讨不同群体的感知差异及其缘由。结果发现:1)广州塔响应比和个案比最高;2)不同性别、年龄、居住时长、受教育程度、职业的群体对地标建筑的感知有较为明显的差异;3)知名度、时代感、历史文化价值和游玩观赏价值是影响感知差异的主要原因。最后对地标建筑的保护与规划提供了相关建议。

Landmark architecture is a great significance to the inheritance and development of urban culture. Based on the methods of field survey, questionnaire survey and in-depth interview, this paper clarifies the types and characteristics of the new and old central axis urban landmark buildings in Guangzhou, and discusses the differences and reasons of different groups’ perception of them. The results showed that:1) Guangzhou tower had the highest response ratio and case ratio. 2) Different gender, age, living time, education level and occupation groups had obvious differences in perception of landmark buildings. 3) Popularity, sense of the times, historical and cultural value and sightseeing value were the main reasons for the differences in perception. Finally,some suggestions were put forward for the protection and planning of landmark buildings.