四川省“一机游”发展现状及对策研究——以“智游天府”为例

A Study on the Development Status of"Yijiyou"in Sichuan Provinceand Countermeasures-A Case Study of Smart Sichuan Tours

“一机游”是全域智慧旅游建设的一个成功示例,它大力推动了旅游产业的发展,加强了各行业与旅游业的联系。“智游天府”是四川省文旅厅发展智慧旅游、建设数字化旅游平台的重要项目,也是四川省“一机游”模式的典范,其平台已完成信息导入、框架构建等基础建设,但其相关的旅游服务项目不够完善,存在一些问题,还需进一步提升。

"Yijiyou",touring on smartphones,is a successful example of the regional smart tourism construction,which promotes the development of tourism industry and strengthens the links between various industries and tourism."Smart Sichuan Tours",a key project by Sichuan Provincial Department of Cultural and Tourism to open up smart tourism and set up digital tourism platform and also a classic example of"Yijiyou"model,has been completed withinformation andframework,but the tourism servicesneed to be further improved.