《首都医科大学学报》微信公众号运营初探与思考

Primary exploration of the WeChat official account operation of the Journal of Capital Medical University

高校学报创立微信公众号平台,在运营良好的状态下可以大大提高期刊的影响力,有利于塑造期刊品牌。《首都医科大学学报》顺势而为建立了自己的微信公众号,但是发展较慢。在2020年上半年的新型冠状病毒肺炎疫情暴发期间,《首都医科大学学报》编辑部对微信公众号的运营进行了初步的探索。随着发文量的增加和转发,用户数量和文章阅读量快速增长。笔者通过分析这段时间的运营情况,提出改进的建议,希望推进高校学报公众号的发展,从而扩大期刊的影响,发挥更好的知识传播作用。

As a high-traffic portal,the WeChat official account is beneficial to the influence and the brand of university journals.Therefore,we registered and ran a WeChat official account for the Journal of Capital Medical University.During the outbreak of COVID-19 in 2020,the WeChat official account provided a professional point-to-point platform and the popularity of WeChat guaranteed an increased number of user and the amount of reading.In this work,we analyzed the operation of WeChat official account and put forward some suggestion and strategy to expand the influence of university journals,and deliver knowledge more effectively with the WeChat official account.