基于网络舆情分析的晋中市旅游开发路径优化

Research onjinzhong tourism Development Path based on network Public opinion analysis

随着晋中市旅游业的发展和转型,境内丰富的旅游资源需要不断地建设和改进,旅游开发成为晋中市旅游业发展的重点。基于晋中市祁县乔家大院景区的网络舆情,以乔家大院的网络评价为研究对象,运用文本分析的方式,对晋中市旅游开发路径进行研究。结果显示:晋中市旅游景区留给游客的印象以正面为主,但也存在品牌化未成型、景区管理不善、缺乏相关人才和政府监管不到位等问题。针对出现的问题,提出从找好晋中市旅游开发的着力点、优化开发主体、培养旅游人才和加强政府职能等方面,完善晋中市的旅游开发路径。

Jinzhong city pay attention to the continuous development and transformation of the tourism industry,the rich tourism resources within the territory also need to continue to build and improve,tourism development has become the focus of jinzhong city tourism development.Based on the network public opinion of Qiaojia courtyard scenic spot in Qixian County of Jinzhong City,this paper takes the network evaluation of Qiaojia courtyard as the research object and USES text analysis to study the tourism development path of Jinzhong City.The results show that the tourists'impression of Jinzhong scenic spot is mainly positive.There are some problems such as incomplete branding,poor management of scenic spots,lack of relevant talents and inadequate government supervision.In view of the existing problems,this paper proposes to perfect the tourism development path of Jinzhong city from the aspects of finding the focal point of tourism development,optimizing the main body of tourism development,cultivating tourism talents and strengthening government functions.