黎族织锦在旅游产品包装设计中的应用研究

RESEARCH ON THE APPLICATION OF LI ETHNIC GROUP’S BROCADE IN THE PACKAGING OF TOURISM PRODUCTS

通过分析黎族织锦文化内涵和艺术特点,凝练和提取黎族织锦的图形纹样与色彩元素,探索黎族织锦在旅游产品包装中的设计思路与应用策略。分析了黎族织锦的历史文化概况、艺术特色,总结了黎族织锦传统图形纹样和色彩元素。以黎族织锦在包装中的运用为例,运用设计思维与Adobe Color CC软件对其纹样与色彩进行提取与重构,设计得到符合当下审美的旅游产品包装。该方法可为民族文化传播及旅游产品包装创新设计提供新的路径。

By analyzing the cultural connotation and artistic characteristics of Li ethnic group’s brocade,concise and extracting the graphic patterns and color elements of Li ethnic group’s brocade,and exploring the design ideas and application strategies of Li ethnic group’s brocade in tourism product packaging. Use a variety of research methods to explore the historical and cultural profiles and artistic characteristics of the Li brocade,grasp the traditional graphic patterns and color elements of the Li brocade,and use design thinking and Adobe Color CC software to extract and design the patterns and colors in the Li brocade. The integration of brocade and tourism product packaging design. The innovative design of the integration of Li brocade and tourism product packaging provides a new way to create a local ethnic brand culture. The abstractness of patterns,the ethnic group of colors,and the diversity of themes all inject new cultural connotations into the current "homogeneous" tourism product packaging,and provide a new lifeline for tourism product packaging design.