摘要
通过分析黎族织锦文化内涵和艺术特点,凝练和提取黎族织锦的图形纹样与色彩元素,探索黎族织锦在旅游产品包装中的设计思路与应用策略。分析了黎族织锦的历史文化概况、艺术特色,总结了黎族织锦传统图形纹样和色彩元素。以黎族织锦在包装中的运用为例,运用设计思维与Adobe Color CC软件对其纹样与色彩进行提取与重构,设计得到符合当下审美的旅游产品包装。该方法可为民族文化传播及旅游产品包装创新设计提供新的路径。
By analyzing the cultural connotation and artistic characteristics of Li ethnic group’s brocade,concise and extracting the graphic patterns and color elements of Li ethnic group’s brocade,and exploring the design ideas and application strategies of Li ethnic group’s brocade in tourism product packaging. Use a variety of research methods to explore the historical and cultural profiles and artistic characteristics of the Li brocade,grasp the traditional graphic patterns and color elements of the Li brocade,and use design thinking and Adobe Color CC software to extract and design the patterns and colors in the Li brocade. The integration of brocade and tourism product packaging design. The innovative design of the integration of Li brocade and tourism product packaging provides a new way to create a local ethnic brand culture. The abstractness of patterns,the ethnic group of colors,and the diversity of themes all inject new cultural connotations into the current "homogeneous" tourism product packaging,and provide a new lifeline for tourism product packaging design.
作者
周孟熙
王瑞
ZHOU MENGXI;WANG RUI
出处
《设计》
2020年第21期41-43,共3页
Design
基金
海南省哲学社会科学规划课题(HNSK(YB)19-72)
2020年度海南省高等学校教育教学改革研究一般项目(Hnjg2020-95)。
关键词
黎族织锦
旅游产品包装
提取
创新设计
Li ethnic group’s brocade
Tourism product packaging
Extract
Innovative design