双方向视觉传达设计专业人才培养模式研究——以浙江理工大学科技与艺术学院为例

TALENT TRAINING MODE RESEARCH OF TWO DIRECTION VISUAL COMMUNICATION DESIGN MAJOR——TAKE KEYI COLLEGE OF ZHEJIANG SCI TECH UNIVERSITY AS AN EXAMPLE

伴随着社会互联网经济的发展和产业转型升级,视觉传达设计专业人才培养模式也需优化升级。文章通过分析视觉传达设计专业人才培养的现状以及存在的问题,以浙江理工大学科技与艺术学院为例,以文创产业和科创产业发展为切入点,结合地方产业和地域文化,对双方向视觉传达设计专业人才模式进行研究。文章主要从系列课程重组、创新教学内容、云端教学、双师教学等方面来构建双方向特色的人才培养模式,培养时代所需的创新型应用性人才。对其他院校改革升级视觉传达设计专业人才培养模式具有一定的启示作用。

With the development of social Internet economy and industrial upgrading,the training mode of visual communication design professionals needs to be optimized and upgraded.By analyzing the current situation and existing problems of visual communication design professional training,taking KEYI College of Zhejiang Sci-tech University as an example,with the development of cultural,creative industry and technological innovation industry as the starting point,combined with local industry and regional culture,the talent mode of two-way visual communication design specialty was studied.This paper mainly from the series of curriculum restructuring,innovative teaching content,cloud teaching,two-teacher teaching and other aspects to build a two-way characteristic talent training mode,to cultivate innovative applied talents for the times.It has certain enlightenment for other colleges and universities to reform and upgrade the training mode of visual communication design professionals.