校园文化创意产品设计研究

RESEARCH ON THE DESIGN OF CAMPUS CULTURAL CREATIVE PRODUCTS

校园纪念品在国内外大学都普遍流行,但是国内的校园文化创意产品相对发展缓慢,其原因为缺乏校园特色设计,物质载体千篇一律,提取的校园元素较为单一,难以体现校园精神文化,缺乏实用性等。本文通过调查国内校园文化创意产品设计现状,提出校园文化创意产品设计思路,并有针对性地提出解决方案,基于学校历史背景与人文氛围,讨论相关文化创意的设计,并从校园内延伸至校外。

Campus souvenirs are widely popular in universities at home and abroad,but the development of campus culture creativity products in China is relatively slow,due to the lack of campus feature design,the same material carriers,and the extracted campus elements are relatively simple,it is difficult to reflect campus spiritual culture,lack practicality,etc.This article investigates the current situation of campus cultural and creative products design in China,put forward the design method of practical campus cultural and creative products,and puts forward targeted solutions.Based on the historical background and humanistic atmosphere of the school,this paper discusses the design of relevant cultural and creative products,and extends from the campus to the outside of campus.