摘要
文章首先对消费主义市场下现代白酒包装设计存在的问题进行分析,然后从包装的合理化建构出发,对材料、工艺结构、防伪及品牌文化等四个方面展开论述,深入探讨消费主义下的现代白酒包装设计启示。在消费主义市场下,"设计"是一把双刃剑。作为设计师,更应着重把握人与物的尺度,平衡人与自然、人与社会的关系。
This paper first analyzes the problems existing in the packaging design of modern liquor under the consumerism market,then starts from the rational construction of packaging,discusses the four aspects of material,process structure,anti-counterfeiting and brand culture,and deeply discusses the inspiration of modern liquor packaging design under the consumerism.In the consumerist market,"design"is a double-edged sword.As a designer,we should pay more attention to grasp the scale of man and thing,balance the relationship between man and nature,man and society.
作者
梁诗维
程佳琪
Liang Shiwei;Cheng Jiaqi
出处
《工业设计》
2020年第11期93-94,共2页
Industrial Design
关键词
消费主义
白酒包装设计
启示
Consumerism
Liquor packaging design
Revelation
