三坊七巷古建筑元素在油纸伞包装设计中的应用

THE APPLICATION OF ANCIENT ARCHITECTURAL ELEMENTS OF THREE LANES AND SEVEN ALLEYS IN THE PACKAGING DESIGN OF OIL-PAPER UMBRELLA

三坊七巷作为一个历史文化名街,其建筑元素丰富。本文以三坊七巷古建筑元素为切入点,探讨其在油纸伞设计中的应用意义及流程,并赋予实践。希望通过对福州"三坊七巷"中的古建筑元素和历史文化背景的研究,将其引入福州油纸伞包装,以改变当前油纸伞包装缺少地域特色的现状。同时对油纸伞的品牌建立、包装结构和装潢进行创新,希望能在一定程度上提升福州油纸伞的文化价值和知名度,为地域特色产品的包装设计提供了新思路。

As a famous historical and cultural street,three lanes and seven lanes are rich in architectural elements.Based on the elements of the ancient buildings in Three lanes and seven lanes,this paper discusses the significance and ideas of their application in the design of oilpaper umbrellas,and gives them practice.This paper hopes to introduce the ancient architecture elements and historical and cultural background of"three lanes and seven lanes"in Fuzhou into the packaging of oilpaper umbrella,so as to change the current situation that the packaging of oilpaper umbrella lacks regional characteristics.At the same time,the paper umbrella brand establishment,packaging structure and decoration innovation,to a certain extent to enhance the cultural value and visibility of Fuzhou paper umbrella,for the regional characteristics of the packaging design of products provided a new idea.