优秀传统文化资源的电视传播策略

Television Communication Strategies for Excellent Chinese Traditional Cultural Resources

大众传媒承担着文化传递的职责。我国历史文化资源内容丰富、博大精深。针对如何将这些内容在电视节目中呈现,并获得好的传播效果这一问题,对近年来以历史文化资源为内容的纪录片、电视剧、电视栏目等做深入分析,探讨这类文化节目的创作模式与传播策略。

The mass media has the responsibility of cultural transmission.Chinese historical and cultural resources are rich in content and extensive.It’s still a question how to present these contents on TV programs and achieve good communication effects.We try to analyze documentaries,TV series and TV programs with historical and cultural resources in recent years,to explore the creative mode and communication strategies of the type of cultural programs.