长沙对外文化贸易语言服务需求及对策研究——基于“马栏山视频文创产业园”的个案分析

Study on Language Service Demand and Countermeasures of Foreign Cultural Trade in Changsha

融入“一带一路”建设是长沙对外文化贸易可持续发展的重要动因。在文化“走出去”“请进来”的双重理念下,通过对马栏山视频文创产业园建设中语言服务的个案调查与分析,从“实现政府目标”“应对市场变化”“满足自身发展”三个方面指出马栏山视频文创园建设发展中对语言服务的需求,进而从体系、机制和制度层面提出促进长沙对外文化贸易发展的重要举措:加强政府顶层设计、增强企业主体意识、增加语言服务语种。

The integration into Belt&Road construction is an important factor for the sustainable development of foreign cultural trade in Changsha.Under the dual concepts of culture“going out”and“inviting in”,This paper,upon investigating and analyzing Malanshan Video Cultural&Creative Industrial Park,points out the urgent demand for language service in the construction of a cultural and creative park from three aspects:the demand for realizing the government’s goals,for coping with market changes and for developing the cultural park itself.Accordingly,it is suggested that measures should be taken in terms of system,mechanism and regulations to further promote the development of foreign cultural trade in Changsha,specifically,to strengthen the top-level design of the government,enhance the consciousness of enterprises and increase the language service.