跨文化视角下《声入人心》的传播创新策略研究

Research on the Communication Innovation Strategy of Super Vocal from the Cross-cultural Perspective

《声入人心》是湖南卫视推出的一档融合古典声乐与流行元素的新形态声乐演唱节目,它让美声这类高雅艺术成功进行跨圈层传播,在国内外均收获良好的口碑。从跨文化传播视角出发,分析《声入人心》的传播特征及传播创新策略,试图为当前我国综艺节目的制作与传播提供借鉴和指导,进而为我国优秀文化走出国门、立足世界提供有益借鉴。

Super Vocal is a new form of vocal program that combines classical music and popular elements launched by Hunan Satellite TV.It enables the successful communication of fined art such as Bel Canto across circles and has won a good reputation at home and abroad.This article mainly analyzes the communication characteristics and communication innovation strategies of Super Vocal from the perspective of cross-cultural communication,trying to provide inspirations for the production and propagation of current variety shows in China,and then provide a useful reference for China’s high-quality culture to go abroad and stand on the world.