三亚智慧旅游的实践路径及提升策略

Practical Path of Smart Tourism in Sanya and the Promotion Strategy

三亚智慧旅游借助现代信息技术,积极发挥创新驱动、文化驱动作用,成为旅游业新业态的有机组成部分。其实践路径在于,以发展智慧旅游为契机推动当地旅游业态创新,促进与深化多方位区域旅游合作,推动旅游资源资本化并构建利益共享机制。在探讨三亚智慧旅游发展主要难点的基础上,提出相应的提升策略。需要从战略高度上重新审视与认识智慧旅游的重要性,注重“线上+线下+体验”标准一体化,推进旅游经济全方位开放等,进一步推进三亚智慧旅游发展。

With the help of modern information technology,Sanya smart tourism plays an active role in innovation driven and cultural driven,and has become an organic part of the new tourism industry.The practical path lies in promoting the innovation of local tourism formats,promoting and deepening the multi-directional regional tourism cooperation,promoting the capitalization of tourism resources and constructing the benefit sharing mechanism.Based on the discussion of the main difficulties in the development of Sanya smart tourism,this paper puts forward the corresponding promotion strategies.It is necessary to reexamine and recognize the importance of smart tourism from a strategic perspective,pay attention to the integration of"Online+offline+experience"standards,promote the all-round opening of tourism economy,and further promote the development of smart tourism in Sanya.