伦理视角下自媒体中的失范现象——以抖音为例

On the Phenomenon of Anomie in We-media from the Ethical Perspective——Taking Douyin as an Example

自媒体时代下,传播方式的变革使人们接受着全面、开放、实时的文化冲击,但同时也反映出了人类社会行为、价值观念、商品消费、审美趣味及精神层面等方面所产生的异化。在这样的自媒体时代下,以抖音为例,许多作品中皆存在失范现象,这些现象与社会主流价值观、人生观、世界观形成巨大反差,同时所表现出的伦理道德关系因为媒介与受众的原因,展现出不同于以往传统传播时代的显著特征。因此,要从自媒体传播规范、大众监管权利、政府把关力度以及公众道德素养等方面来解决这个问题。

In the era of we-media,the change of communication mode makes people receive comprehensive,open and real-time culture shock,but it also reflects the alienation of human social behavior,values,commodity consumption,aesthetic taste and spiritual level.In this era,taking Douyin as an example,many works have abnormal phenomena,which form a huge contrast with the mainstream social values,outlook on life and world view.At the same time,the ethics displayed by the media and the audience also show distinctive characteristics different from the previous traditional era.Therefore,we should solve this problem from the four aspects of we-media:communication standard,public supervision right,government control and public moral quality.