心理学知识在传统媒体中的实践运用分析——以山西音乐广播为例

Analysis of the Practice and Application of Psychological Knowledge in Traditional Media

心理学是一门研究人类的心理现象、精神功能和行为的科学,既是一门理论学科,也是一门应用学科。作为传统广播媒体尤其是类型化广播,从节目创意、节目单编排、活动策划到人物专访等方面,都把心理学知识作为理论依据和实践指导。以山西音乐广播为例,从四个方面分析了心理学知识在传统媒体中的实践运用。

Psychology is a science that studies human psychological phenomena,mental functions and behaviors.It is both a theoretical subject and an applied subject.As the traditional broadcast media,especially the typed broadcast,the knowledge in psychology is also regarded as the theoretical basis and practical guidance from the aspects of program creativity,program arrangement,activity planning,character interview and so on.This paper takes Shanxi music broadcasting as an example,analyzes in detail the process of traditional media's reference and application of psychological knowledge,and shares the beauty of the subtle combination between different disciplines.