5Walsh,G.&Mitchell,V.W.2010,“consumers’intention to buy private label brands revisited”,Journal of General Management 35(3):3-24.
6Corstjens,M.&Lal,R.2000,“Building store loyalty through store brands”,Journal of Marketing Research,37(3):281-291.
7Hoch S.J.,&Banerji S.,1993,“When do private labels succeed?”,Sloan Management Review,34(4):57-67.
8Cotterill R W.,Putsis W.P.&Dhar R.,2000,“Assessing the competitive interaction between private labels and national brands”,Journal of Business,73(1):109-137.
