基于小数据的图书馆个性化服务伦理问题研究

Study on Ethical Issues of Library Personalized Service Based on Small Data

小数据分析能够有效预测用户真实需求,有利于提高图书馆个性化服务的精准度和质量。但在采集、管理、分析、应用小数据的过程中,存在着有悖于适度、正义、自由等普遍原则的诸多伦理问题。受技术、制度、主观精神等因素的影响,这些问题正在或已然在图书馆工作实践中演化为十种现实伦理风险,应从数据价值挖掘、知识资源整合、信息素养培育、个性化服务机制优化等方面予以规避、控制和化解。

Small data analysis can effectively predict real needs of users,which is conducive to improving the accuracy and quality of library personalized service.However,ethical issues which are contrary to the general principles of moderation,justice and freedom appear in the process of collection,management,analysis and application of small data.Affected by technology,system,subjective spirit and other factors,these issues are or have been developed into ten practical ethical risks in library.So issues should be avoided,controlled and resolved from unearthing data value,integrating knowledge resources,cultivating information literacy and optimizing personalized service mechanism.