“00后”大学生网络文化消费现状及引导策略

Current Situation and Guiding Strategy of Internet Cultural Consumption of College Students Born after 2000

文章从网络文化消费的行为、心理和态度三个方面对"00后"大学生网络文化消费的现状进行描述。大学是大学生成长的黄金时期,大学生网络文化消费主观是好的,但大学生好奇心强,消费观念不成熟,会造成各类网络文化消费问题出现。这些问题在某种程度上会对他们造成潜移默化地影响,进而影响到自身未来甚至社会的网络文化消费问题。在这种背景下,对"00后"大学生网络文化消费做出研究,并且探讨出相应的引导策略,从而来规范大学生的网络文化消费行为。

This paper describes the current situation of the network culture consumption of college students after 00 from three aspects:behavior,psychology and attitude of network culture consumption.College is the golden period of college students’growth,and the subjective consumption of college students’network culture is good,but the curiosity of college students is strong,and the consumption concept is not mature,which will cause all kinds of network culture consumption problems.To some extent,these problems will have a subtle impact on them,and then affect their own future and even social network culture consumption problems.Under this background,this paper studies the network culture consumption of"post-00"college students,and discusses the corresponding guiding strategies to standardize the big students’online cultural consumption behavior.