中国滑雪“热”动因与本质——基于科尔曼“浴缸”模型的解释

Motivation and nature of Chinese skiing“fever”:Based on the“bathtub”model of Coleman

中国成功申办冬奥会后,滑雪形成一种时尚热潮,对中国滑雪“热”的全面认识成为业界的新思考。借助美国社会学家科尔曼的“浴缸”模型,采取宏观到微观,再从微观到宏观的分析框架,有助于多角度认识中国滑雪“热”的动因和本质。中国滑雪“热”的宏观动因虽然由冬奥会“引爆”,但同时受经济、文化和大众传媒的共同驱动;微观动因则受滑雪本身的吸引力、感染力和表达力的驱使。“热”现象本质是有相同情感、理念和价值取向的个体与集体不断互动的行为结果,是共同阶层和群体以滑雪为载体而形成的一种社会认同的特殊表现。对现阶段中国冬奥会举办、健康中国建设、全民健身有重要的社会价值。

After China successful bid for Winter Olympic Games,skiing has become a fashion bandwagon,and the comprehensive understanding of China's ski“fever”has become a new thinking in the industry.With the help of American sociologist Coleman's bathtub model,the analysis framework from macro to micro,then from micro to macro is helpful to understand the generation and essence of Chinese ski“fever”.Although the macro motivation of Chinese skiing"fever"is triggered by winter Olympics,but also driven by the economy,culture and mass media.Micro motivation is driven by the attraction,appeal and expression of skiing itself.Ski"fever"is the result of the continuous interaction between individuals and groups with the same emotion,idea and value orientation,and is a special expression of social identity formed by the common class and group with skiing as the carrier.It has great social value to hold the Winter Olympic Games,build a healthy China and national fitness.