中国传统节日文化的档案关注与传播策略

Archives Concern and Communication Strategy of Chinese Traditional Festival Culture

中国传统节日文化在档案领域已有的呈现方式包括图文呈现、视频呈现及主题活动呈现等三种主要呈现方式。图文呈现内容丰富但关注者较少,短视频呈现生动形象但有失严谨,主题活动呈现“逢节必办”,但千篇一律。笔者针对中国传统节日文化在档案领域缺乏广泛关注的现象,提出社会多元主体合作、内容突出地域特色、立体多元传播渠道三大传播策略。

The presenting ways of Chinese traditional festival culture in the field of archives include graphic presentation,video presentation and theme activity presentation.The content of graphics is rich but few archivists pay attention to it.The short videos show vivid images but not rigorous enough.The theme activities are held on every festival,but they are always the same.In view of the lack of extensive attention to Chinese traditional festival culture in the field of archives,the paper puts forward three communication strategies,namely,social multi-agent cooperation,content highlighting regional characteristics,and three-dimensional multi-channel communication.