摘要
全媒体时代悄然而至,档案宣传工作必须紧跟全媒体发展步伐才能实现创新与突破。本文拟探研全媒体背景下,档案部门开展宣传工作以提高社会档案意识的优势及挑战,同时分析了实现的有效策略。
With the advent of omnimedia era,archives publicity work must keep up with the development of omnimedia to achieve innovation and breakthrough.This paper,under the background of omnimedia,is intended for discussion of the advantages and challenges while the archival departments carry out publicity work to improve the awareness of social archives and analyzes the effective strategies.
出处
《兰台世界》
2020年第12期73-76,共4页
Lantai World
关键词
全媒体
社会档案意识
宣传
策略
omnimedia
social archives awareness
publicity
strategy