基于互联网环境的生鲜农产品质量安全控制研究

A Research on Quality and Safety Control of Fresh Agricultural Products under Internet Environment

针对生鲜农产品质量安全问题,构建了基于互联网环境下农户、龙头企业、消费者的三方演化博弈模型,探讨三方主体行为策略的演化过程以及策略选择的相互影响。通过求解稳定均衡点,分析了不同情形下生鲜农产品质量安全三方主体的演化路径,并使用Matlab进行算例分析。研究发现,生鲜农产品质量安全三方演化博弈模型存在多重演化稳定策略,且存在相应的演化稳定条件。据此提出了促使农户和龙头企业提供优质安全生鲜农产品的相关建议,为提高生鲜农产品质量安全水平提供了一个方向。

For the quality and safety of fresh agricultural products,a tripartite evolutionary game model between farmers,leading enterprises and consumers in the internet environment is constructed.With the evolutionary game model,the evolutionary process and the strategy selection of the other main bodies under the interaction of three subjects are explored.Through solving the stability equilibrium point,the evolution path of fresh agricultural products quality and safety under different conditions is analyzed,using matlab for example analysis.The results show that the tripartite evolutionary game model of fresh agricultural products quality and safety has multiple evolutionary stabilization strategies,and there are corresponding evolutionary stability conditions.Suggestions promoting farmers and leading enterprises to provide high quality and safety fresh agricultural products are put forward,which may provide a direction for controlling the quality and safety level of the fresh agricultural products.