数字时代美术馆内媒介对受众参观语境的影响

Research on the Influence of the Media in the Art Museum in the Digital Age on the Audience’s Visiting Context

数字时代下美术馆的语境更加开放,这在很大程度上源于美术馆内媒介的改变。媒介改变了用户的行为习惯,听觉、触觉以及虚拟现实等新媒介的加入都在不同程度上改变了传统的观展模式。这些新的转变需要美术馆平衡自身的两种角色:一方面,它是美术教育和知识传播的场所;另一方面,它又是享受艺术的场所。新媒介的加入,使美术馆的功能也以教育为目标转向更为开放的艺术传播理念,这种从自上而下到纵向和横向的传播模式,为到美术馆参观的受众,塑造了一种全新的语境。

In the digital age,the context of art museums is more open,which stems from the change of media in art museums to a large extent.The media has gradually changed the behavior of users,and the involvement of new media such as audio,touch,and virtual reality has changed the traditional viewing mode to varying degrees.These new changes require the art museum to balance its two roles:on the one hand,it is a venue for art education and knowledge dissemination;On the other hand,it is a location to enjoy art.With the introduction of new media,the function of art museums has shifted from focusing on education to a more open concept of art dissemination.This mode of communication from top to bottom and from vertical to horizontal has created a new context for the audience visiting the museum.