“双循环”经济发展背景下“后疫情时代”中国运动服饰产业创新发展研究

Research on the innovation-driven development of China's sports apparel industry in the"post epidemic era"under the background of"double cycle"economic development

分析中国服饰发展现状,并运用SWOT分析方法对经济"双循环"发展背景下"后疫情时代"中国运动服饰产业优势、劣势、挑战和机遇进行分析,提出高质量创新发展9项策略,以期为中国运动服饰产业提供借鉴和建议。

The status of China's apparel development was analyzed,and SWOT analysis method was used to analyze the strengths,weaknesses,challenges and opportunities of China's sportswear industry in the"post-epidemic era"under the background of economic"double cycle"development.nine strategies of high-quality development and innovative development was put forward,which could provide reference and suggestions for China's sports apparel industry.