池州市旅游商品营销现状与对策分析

The Analysis on the Current Situation and Countermeasures of Tourism Commodity Marketing in Chizhou City

以池州市旅游业为研究对象,通过查阅文献资料和实地走访等方法对当地旅游商品营销现状进行了调查研究。本文尝试以新思维、新方法对池州市旅游商品营销现状及存在的问题进行分析,对当地旅游商品营销提出了四个创新策略,以期提高旅游商品销售收入,从而推动池州市旅游商品市场的发展。

This paper takes tourism of Chizhou City as a research object. By consulting literature review,web resource,and investigation to the current situation of local tourism commodity marketing,this paper analyzes to the present situation and existing problems of local tourism commodity marketing,and puts forward four innovative strategies for local tourism commodity marketing strategies,with the hope to increase local tourism Commodities income and promote development of Tourism commodity market in Chizhou City.