抓住“耳朵经济”机遇探索有声阅读——以江西人民出版社有声书实践为例

Seizing the Opportunity of “Ear Economy” and Exploring Audio Reading——A Case Study of the Audio Book Practice of Jiangxi People’s Publishing House

在数字技术革命、阅读方式创新和商业模式迭代的推动下,出版业被技术洪流裹挟着前进。推进图书数字化进程,顺应传统出版与新兴出版深度融合发展,势在必行。融合发展背景下的有声阅读,既帮助年轻人方便快捷地读书,也帮助传统出版企业抓住“耳朵经济”机遇,拓展用户,驱动内容创新,提供知识服务,探索数字内容产业的新商业模式。

Driven by the revolution of digital technology,the innovation of reading mode and the iteration of business mode,the publishing industry is carried forward by the torrent of technology.It is imperative to promote the digitization of books,and to comply with integrative development of traditional publishing and emerging publishing.Under the background of integrative development,audio reading not only helps young people to read easily and quickly,but also helps traditional publishing houses to seize the opportunity of“ear economy”,develop users,innovate content,provide knowledge services,and explore new business models for digital content industry.