全域旅游视域下的东北文旅产业融合发展模式研究

Research on the Integration Development Mode of Northeast Cultural and Tourism Industry from the Perspective of Global Tourism

全域旅游是一种新的区域旅游发展理念和模式,文化产业和旅游产业的融合成为全域旅游趋势下发展的必然选择。当前,东北地区文旅产业融合发展存在着一定的制约因素,表现在全域旅游意识不强、文旅融合发展视域狭窄、文化资源挖掘深度不够、文化产业的产业化和创新程度较低、缺乏文化旅游产品的特色和理念。今后,应积极探索和建立全域旅游视域下的东北地区文旅产业融合发展的路径和模式,包括积极创建全域旅游发展模式;推进集聚协调、文化旅游集约化融合的发展模式;构建以区域资源优势为导向的融合发展模式和新型文旅演艺产业发展模式。同时,还要强化旅游文化产品的生态设计,发展可持续性文化旅游等。

Global tourism is a new concept and mode of regional tourism development,and the integration of cultural industry and tourism industry has become an inevitable choice for global tourism development.At present,there are some restrictive factors in the integration and development of cultural tourism industry in Northeast China,which are manifested in the lack of tourism consciousness in the whole region,narrow view of the integration and development of cultural tourism of cultural resources mining,low degree of industrialization and innovation of cultural industry,and the lack of characteristics and ideas of cultural tourism products.In the future,we should actively explore and establish the path and mode of the integration and development of cultural tourism industry in Northeast China from the perspective of global tourism,including actively creating a global tourism development model,promoting agglomeration coordination and intensive integration of cultural tourism,and constructing a model of integration and development guided by regional resource advantage and a new development model of cultural tourism performing arts industry.At the same time,we should strengthen the ecological design of tourism cultural products and develop sustainable cultural tourism.