基于轨道交通的湖湘文化传播策略与设计研究

Research on Huxiang Culture Communication Strategy and Design Based on Rail Transit

湖湘文化传播是湖南省致力于打造文化强省的重要举措之一。面向构建多层次、多元化的湖湘文化传播的目标,本文从长株潭“3+5”城市群轨道交通、湖南省高速铁路两个部分,总结归纳湖南轨道交通研究现状,结合湖湘文化对外传播、国内传播和地域特色分析研究,提出基于轨道交通的湖湘文化传播策略与设计的新思路。从文化的传统与现代之间辩证关系出发,将湖湘文化与湖湘轨道交通科技相融,对策略与设计的框架及核心进行阐述。本文研究对湖湘文化的传播研究具有一定的借鉴意义。

Huxiang culture communication is one of the important measures for Hunan Province to build a strong cultural province.Facing the goal of constructing multi-level and diversified communication of Huxiang culture,this paper summarizes the research status of Hunan rail transit from two parts:the rail transit of Changsha-Zhuzhou-Xiangtan"3+5"urban agglomeration and the high-speed railway of Hunan Province.Combined with the analysis and Research on the external communication,domestic communication and regional characteristics of Huxiang culture,this paper puts forward new ideas for the communication strategy and design of Huxiang culture based on rail transit.Starting from the dialectical relationship between tradition and modernity of culture,this paper integrates Huxiang culture with Huxiang rail transit technology,expounds the framework and core of strategy and design,which has certain reference significance for Huxiang culture communication.