多模态隐喻视角下的中国国家形象“自塑”——以《中国日报》海外版头版插画为例

"Self-modeling"of China’s National Image from the Perspective of Multimodal Metaphor——A Case Study of the Front Page Illustrations of China Daily Overseas Edition

以《中国日报》海外版头版插画为例,基于多模态隐喻理论,分析插画中的多模态隐喻表征类型,以及这些多模态隐喻如何助力中国形象"自塑"。在收集的80幅插画中,共筛选出含有多模态隐喻的插画53幅,研究表明:头版插画中多模态隐喻的使用使得插画中的主题信息更加突出和直观,多模态隐喻的映射方式以具体映射抽象为主,最典型的表征模式为源域图像—目标域文图。此外,插画中具有中国风特色的视觉符号展示了中华民族的精神文化底蕴,使多模态隐喻的叙事性、动态性和鲜活性进一步凸显,在传递中国信息,"自塑"正面积极的中国国家形象方面起到了重要作用。但插画在隐喻构建中国形象时需增强意象的丰富性,从社会生活多层次切入宏大主题,并减少因文化差异引起的冲击。

Taking the front page illustrations of China Daily Overseas Edition as examples,this paper,within the theoretical framework of multimodal metaphor,analyzes the types of multimodal metaphorical representations in the illustrations and how these metaphors help self-model China’s national image.Of the 80 illustrations collected,a total of 53 illustrations containing multimodal metaphors were screened out.The research shows that the multimodal metaphors in the front page illustrations highlight the themerelated information and make it more vividly conveyed.One of the main characteristics of the multimodal metaphors is the mapping from the concrete to the abstract,and the pictorial mode--verbal and pictorial mode is the most typical metaphorical representation.In addition,the visual symbols with Chinese characteristics,which show the spiritual and cultural heritage of the Chinese nation,help to foreground the narrative,dynamic and lively features of the multimodal metaphors,and play an active role in conveying information about China and building the positive image of China.However,it’s still necessary to increase the richness of metaphorical images,narrate the grand themes from the multi-level perspective of social life,and reduce the impact caused by cultural differences.