模因论视角下网络流行语的传播要素研究

Research on the Transmission Elements of Network Buzzwords from the Perspective of Memetics

模因与基因相似,在文化领域内通过模仿进行传播。通过对近五年内热门的网络流行语举隅,分析网络流行语模因的特点,探讨网络流行语模因的传播规律,把握流行语传播过程中的社会语用功能,对网络流行语模因进行多维分析,旨在为构建良好的语言生态环境提供理论依据。

Meme is a phenomenon similar to gene,which is transmitted through imitation in the cultural field.Based on the examples of popular network catchwords in the past five years,the characteristics of network catchword memes were analyzed in this paper,the communication rules of network catchword memes were discussed,the social pragmatic functions in the communication process of network catchword were grasped,and the multi-dimensional analysis of network catchword memes was carried out in order to provide theoretical basis for the construction of a good language ecological environment.