中华优秀传统文化融入专业课程教学改革新探——以市场营销课程为例

A New Exploration on the Teaching Reform of Integrating Chinese Excellent Traditional Culture into Professional Courses——Taking Marketing Course as an Example

中华优秀传统文化源远流长,蕴含着丰富的育人元素。立德树人是高校的第一要务,在市场营销课程教学中应适时结合课程内容、岗位要求、学生特点,深入挖掘中华优秀传统文化的育人资源,不断创新教学方法,充分发挥全课程育人的功用。在铸魂育人中注重思想文化价值的引领作用,把文化育人和知识传授有机地融合起来,真正做到教书育人、立德树人。

Chinese excellent traditional culture is of a long history which contains abundant educational elements.Moral education is the first important task of colleges and universities.It is expected to deeply tap the educational resources in Chinese excellent traditional culture,constantly innovate the teaching methods and completely combine the course content,post requirements and students’characteristics during the teaching of marketing course,so that the educational function of the whole marketing course can be fully played.More attention should be given to the leading role of ideological and cultural value in soul-building education and organically integrate cultural education with knowledge impartment,so as to achieve the double functions of knowledge teaching and moral education.