基于旅游景区管理的绿色技能开发与应用研究

Exploitation and Application of Green Skills Based on Tourist Attraction Management

伴随着旅游业的快速发展,旅游景区规划建设、品牌营销、运营管理及日常旅游活动中非绿色的短视行为屡有发生,严重危害了当地旅游经济的可持续发展。为了保持旅游业健康发展,在景区运营管理过程中,迫切需要多层面、多角度对绿色技能进行剖析挖掘,构建从建设运营到日常旅游活动管理的绿色技能应用体系。

With the rapid development of tourism,short-sighted activities in planning and construction of tourist attractions,brand marketing,operations management and daily tourism activities hindered the sustainable development of the local tourism economy.To make the tourism develop healthily,green skills should be exploited in various aspects in depth.Building the green skill application system covering construction,operation periods to daily tourism activities management is of great importance.