市场营销专业学生社群营销实践教学探讨

Discussion on Community Marketing Practice Teaching of Marketing Major Students

当前,社群营销作为新的营销手段,有效地促进了营销方式的变革。文章对市场营销专业学生社群营销实践教学进行探讨,分析了存在的问题,提出了改进的建议,以促进营销人才培养水平的提高。

At present,as a new marketing means,community marketing has effectively promoted the transformation of marketing methods.This paper probes into the community marketing practice teaching of marketing major students,analyzes the existing problems and puts forward the suggestions for improvement,in order to promote the cultivation level of marketing talents.